HELLO.

It’s nice to meet YOU.

A woman smiling wearing a curly, textured coat.

I’m Trishna Mathews.

A GLOBAL MARKETING LEADER with over
15 YEARS of experience DRIVING BUSINESS GROWTH through STRATEGIC marketing leadership, DEMAND GENERATION,
BRAND STORYTELLING, and
CUSTOMER ENAGEMENT across North America, APAC, and the Middle East.

My career spans leading demand generation, revenue marketing, and brand growth programs for B2B SaaS, Fintech, Blockchain-based platforms, and B2C omnichannel brands.

I bring a rare combination of creativity, data-driven strategy, and global execution expertise to every engagement.

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1:1 My Philosophy

Successful marketing isn't just about visibility — it's about revenue, relationships, and results.

Whether building demand generation engines, developing integrated GTM strategies, or crafting brand narratives that inspire action, my focus is always the same: connecting business goals to measurable marketing outcomes.

Why work WITH ME?

I don't just BUILD CAMPAIGNS —
I build REVENUE ENGINES.

I align BRAND NARRATIVES
with BUSINESS GOALS to ACCELERATE GROWTH.



Whether you’re scaling a SaaS brand, growing a fintech portfolio, or crafting unforgettable entertainment experiences, I bring a global perspective, a relentless focus on outcomes, and a passion for excellence.

EXPERTISE // NORTH AMERICA

EXPERTISE // NORTH AMERICA

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B2B SaaS, Fintech, Blockchain, and B2C Revenue Marketing Leadership

In North America, I have led demand generation, ABM, revenue marketing, and brand growth initiatives for companies ranging from high-growth startups to publicly traded organizations, including:

 

  • WP Engine ($380M ARR SaaS leader in WordPress technology)

  • Envestnet ($1.2B Fintech company serving wealth advisors & institutions)

  • Sovos ($370M global tax compliance and regulatory technology firm)

  • Innovation Ventures LLC ($800M omnichannel retailer across TV, e-commerce, & advertising platforms)

  • iownit Capital & Markets (Blockchain-based fintech startup modernizing alternative investments)

Highlighted Achievements:

 

  • Doubled webinar pipeline contribution and expanded
    mid-market pipeline at WP Engine.

  • Built $1.9M marketing-sourced pipeline five months ahead of target at Sovos.

  • Developed a 3-year business roadmap and redefined brand positioning at iownit Capital, a blockchain-based fintech platform, to drive go-to-market growth.

  • Implemented Salesforce CRM at iownit and created a comprehensive brand identity system to articulate platform value propositions, features, and functionality.

  • Increased digital push notification revenue by 450% year-over-year at iMedia Brands, while growing new customer accounts by 40%.

  • Drove a 10% YoY omni-channel retail sales increase at iMedia through strategic revenue marketing initiatives.

1// Designing and executing inbound and outbound demand generation programs

2// Building scalable ABM and sales enablement strategies

3// Developing persona-driven messaging, brand positioning, and thought leadership content

4// Implementing Salesforce CRM and marketing automation solutions

5//Crafting sales enablement tools (battle cards, sequences, playbooks) to accelerate pipeline velocity

6// Driving measurable pipeline growth, customer acquisition, and marketing-originated revenue

Key Areas of Expertise//

EXPERTISE // ASIA PACIFIC // MIDDLE EAST

EXPERTISE // ASIA PACIFIC // MIDDLE EAST

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B2C Entertainment and Media Innovation

Early in my career, I made a mark in the entertainment and media landscape across India and the Middle East, working with powerhouse brands like: MTV India, 21st Century Fox, Disney/UTV, Universal Music Group, Fashion TV

Highlighted Achievements:

 

  • Directed and produced award-winning TV content, music videos, and reality shows.

  • Delivered over 74 million viewers through national launch campaigns.

  • Created content and brand campaigns that fueled audience growth and cultural impact.

  • Led creative direction and campaign execution for brand-funded programs and entertainment launches.

Certifications // Education

ABM Certification
// Demandbase

Certified Brand Strategist //
Section 4

Blockchain Foundations // Coursera

Digital Media & Marketing Strategy // Coursera

Bachelor’s Degree Advertising and Marketing University of Mumbai

Diploma in Film-making //
New York Film Academy

Digital Marketing Capstone //
Coursera

Marketing in an Analog World //
Coursera

Marketing in a Digital World
// Coursera

Marketing Analytics in Theory
// Coursera

Finance for Non-Finance Managers
// Simplilearn

sample PORTFOLIO // WHITE paper

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BIG MARKET Strategy, tailored for GROWING BUSINESSES

You don’t need to be a SaaS company to benefit from high-impact SaaS marketing strategy.

 Smaller businesses — especially those outside of tech — often don’t have access to the strategic marketing rigor that powers today’s fastest-growing companies. That’s where I come in.


 I bring years of demand generation, brand strategy, and revenue-focused marketing leadership from the SaaS and fintech worlds — and apply those same principles to help founders, service-based businesses, and emerging brands:

1 // Sharpen their brand value proposition

2 // Develop messaging that resonates and converts

3 // Clarify their marketing focus to reduce wasted spend

4// Improve the return on every dollar of marketing investment

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I’m passionate about building businesses,
not just brands.

BEYOND Work

When I’m not driving marketing strategy, I advise mission-driven organizations like Fashion Revolution India on sustainability initiatives, and I continually invest in expanding my skills at the intersection of marketing, technology, and innovation